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Back when we started Socialight in 2005, it was totally unlike anything else out there. The world took note. Our cellphones were still clunky and we were still surprised when we saw a map on the web, but Socialight grew into a special community where people gather to tell stories about the places that mean something to them. It’s a great community, but it’s limited since it’s only one community.

Since then, the world has changed. Not only do we now expect our cell phones to have GPS and cameras, but a lot of people and companies have realized that tying stories to maps can be entertaining, useful, and profitable.

We’re about to launch something even more transformative than our first release. It gives you a whole lot of what you’ve been asking for, but probably not in the way you expected. We think it can change the way people, communities, and companies interact in the real world. CODENAME: ZSA ZSA

Everything happens somewhere and we’re creatures of the shared places where we live, work, and travel. But in real life, we each experience those same shared places differently. We want to learn about the world through the communities of people and sources we trust. But when we’re exploring the world with virtual tools, there’s no way to cut through the noise and just see, hear, and play how we want.

Socialight crafted Zsa Zsa to change that. Each community needs to be able to share what it wants to share in the way it wants to share it. Soon, people, companies, and existing communities will get the tools to do just that.

So why are we calling it “Zsa Zsa”? You’ll have to figure that one out for yourself!