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We recently wrapped up a fun summer promo in New York City with Corona Beer.  90 days of Summer, 90 reasons to gather with friends around a bucket of Corona.

We provided the tools for thirsty Corona drinkers all over NYC to find the nearest “Summerbration” participating bars and clubs.  By texting “Summer” to our 5-digit shortcode, people got back a text message with the details on where to go, and how to get there, so they could get to the real business of enjoying a nice, cold Corona – at recession-friendly discounts!

I like how Corona used our platform, because it shows how even a most basic human need, like an ice cold beer, can benefit from a little modern technology.