Urban Mixtape

2 April 2008

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It’s human nature to recommend great places to go in the places we know. “When you go to Vegas, you’ve got to have breakfast at Bouchon and watch Monday night football at The Dome.” Now Socialight’s lets you share your recommendations in a simple new way.

We’ve partnered with our friends at trailblazing digital marketing agency, Organic, to create “The Urban Mixtape”. Using Socialight’s Channels architecture, each Mixtape is an individually curated collection of places that is easily created, shared, and accessed on any mobile or web device, including via the GPS-enabled Socialight Mobile application. You can create a personalized walking tour for your or your friends.

We’ve started with an insider’s guide to Las Vegas for visitors to the CTIA conference going on now. Add some Vegas sticky notes from Thrillist, Travel Channel’s Anthony Bourdain, and Bravo TV. Members of Socialight can create their own Mixtapes and share them with friends for viewing on their mobile phone or the web.

(press release here)

UPDATE: some nice press coverage of the Mixtape on Adweek and on PSFK.

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