Socialight / blog+news

Last season, I wouldn’t admit I was a Project Runway fan, but with season 4 of Bravo TV’s #1 show premiering tonight, I’m coming out to the world. And the timing couldn’t be better since we’ve got a treat for you here on Socialight.

Whether you watch the hit reality show (on Bravo in the US), Project Runway, or just love fashion, you’ll enjoy Project Runway Guide to NY. Judges Heidi Klum and Tim Gunn, along with current and past contestants from the show, have created hundreds of Sticky Notes throughout the City.

On the web, fans can view an interactive New York map with notes detailing the actual places where challenges and highlights occurred in past seasons, including Parsons the New School for Design, Mood Fabrics, Bryant Park and Michael Kors’ studio. On your mobile phone, the experience truly comes alive. Discover behind-the-scenes, insider information when near the featured locales on the streets of NYC.

Text RUNWAY to 27286 (BRAVO) to receive a link to the guide, along with PR updates.

full launch press release here

Under the Radar | Mobility is an event showcasing the latest and greatest in the stealthy world of mobile startups. Here’s how they describe it:

Under the Radar | Mobility is your chance to see, hear, and meet key players in the mobile universe, from the elusive carriers to the content developers, stealth startups and the industry leaders. This is a forum for partnerships, dealmaking, business development, and growth opportunities.

You’ll see a collection of companies in areas such as mobile content/video; social networking; voice services; marketing and advertising services; and a host of enabling technologies. From the industry experts and pundits to the company presentations and demos, you will learn about the future of mobility - its challenges and opportunities from consumer adoption to monetization of services.

I’m going to be talking about how Socialight is changing the way we think about discovering things around us in the Social Networking track on Thursday.

Sneaky tip: You can get $100 off the registration price if you book before Wednesday 14. Do it. Do it now.

Last month’s hyper energetic Web 2.0 Summit in San Francisco was a frenetic hub of intellectual activity, movers, shakers, wheelers, dealers and more technoscenti than you can shake a stick at. I spent a whole two hours there and it was fantastic. Never ones to sit still, those clever people over at O’Reilly decided to export the Web 2.0 goodness to Berlin and Tokyo, and I’m thrilled to announce that Socialight will be participating in the Berlin expo.

If you’re anywhere near Europe, hop on to one of those ridiculously cheap flights and go catch Simon Davis, CEO of Socialight UK on the Marketing for Mobile 2.0 Panel tomorrow morning (Wednesday 7 November). Simon will be in great company - sharing the panel with him is Marko Ahtisaari from Blyk, Justin Davies from Buddyping and Helen Keegan from Beep Marketing.

Other panels you should check out include Trends in E-Commerce with Andreas Weigend and Mehrdad Piroozram, and Mobile to Web and Back: Designing for People.