Back when we founded Socialight, what we were building seemed like pure fantasy to most people. The idea that you could use your phone to post content at real-world places for others to find sounded like science fiction.
Just 6 years ago, Michael Sharon and I started cobbling Socialight together in my East Village apartment’s tiny 2nd bedroom. At the time, it was really hard to find a phone with GPS, and Google Maps hadn’t even launched. Clearly, our industry has come a long way. Over the years, our once fledgling Socialight.com user community expanded wildly to encompass areas for big multinational brands and later, we gave over a thousand smaller ones tools that let them communicate and share information, pictures, videos, and even audio clips around place. Today marks a new chapter. I’m happy to announce that Socialight has joined up with local, social commerce and deals B2B market leader, Group Commerce. Personally, I’m joining their product team, and leading mobile and social.
Local content and local commerce on mobile go together as clearly as towns need vibrant businesses. Now it’s time to tie this ecosystem together. Let people share, let media creators lay their stories down on the world, and let the local businesses that keep everything humming thrive. Group Commerce, with roots in companies crucial in monetizing people’s traversal of the web (DoubleClick, Google) and its financial backing from sources and people that built many of the world’s game-changing networked communications infrastructure and content companies (Twitter, Tumblr, AOL, Huffington Post, MTV) is well-suited to make it happen.
I’d like to thank everyone who helped bring Socialight to this point – in no very particular order and leaving many important people out: Michael Sharon, Karen Bonna, Eric Entin, Simon Baumgartner, Scott Kendall, Jeff Kovel, Naveen Selvadurai, Andreas Weigend, Ted Cohen, Chris Ackermann, Roger Ehrenberg, Ken McVay, Colin Nagy, Shawn Van Every, Ted Kaplan, Phoebe Espiritu, Kevin Slavin, Frank Lantz, Ashley Heather, Joel De Gan, Stacy Schneider, Beth Harrison, Jeff Schmidt, Dennis Crowley, Jackie Schaffer, Josh Nimoy, Hans Steiner, Kate Bauer, Max Salzberg, Ricky Cheng, Daniel Grippi, Michael Rakowski, Michael, Andrew, Naomi, and (of course) Annie Melinger, Tom Schlossberg, Elizabeth Kierstead, Daniel Quimper, Manish Shah, Pablo Lee, Cameron McInally, Clay Shirky, Ji Oh, Jury Hahn, Adam Rapp, Gillian Pressman, Mike Sha, Richard Allaway, Sean Legassick, Simon Davis, Vika Sukmanova, and Michael Chang. Thanks also to our customers, users, and friends. Socialight.com and the platform will continue to run for the foreseeable future. We’ll let you know when and if things change, and how to migrate your account if necessary (your content is and always has been portable). Don’t hesitate to email support or me directly with any questions. Here’s to the future of Group Commerce and to all the beautiful things that will happen when communities around the world can connect, share – and now transact – with the powerful tools we’re building at Group Commerce!